Progress in MICE Industry Research: Case of India

The study aims to carry out research on the Meeting, Incentive, Convention & Exhibition (MICE) industry in India. Researchers and scholars have conducted several studies examine trends, impact, opportunities challenges of Indian industry. Despite its greater contribution tourism economy growth has received less attention. secondary data last 12 years' were analysed with help content analysis techniques find trend predict future thrust areas. finding shows that innovation, collaborative primary focus considered as